Sleepy Tales by Mahira is a loungewear brand rooted in comfort, care, and everyday rituals.
With the brand’s identity already in place, I designed the website to translate its soft,
personal ethos into a digital experience that feels warm, inviting, and easy to linger in.
The focus was on creating a sense of home online - where browsing feels as relaxed as
slipping into your favourite pyjamas.
Sleepy Tales by Mahira is a loungewear brand
rooted in comfort, care, and everyday rituals.
With the brand’s identity already in place, I des
-igned the website to translate its soft,
personal ethos into a digital experience that
feels warm, inviting, and easy to linger in.
The focus was on creating a sense of home online
- where browsing feels as relaxed as
slipping into your favourite pyjamas.
Sleepy Tales by mahira
Sleepy Tales by mahira
Sleepy Tales
by mahira
Project type
Project type
Project type
Shopify Website Design
Shopify Website Design
Shopify Website Design
For the website, I aimed to create a digital experience that feels as soft, warm, and inviting as the loungewear itself. Inspired by the brand’s focus on comfort, care, and everyday ease - a haven of calm in a busy world - the website needed to reflect that same emotional tone in every scroll and interaction.
For the website, I aimed to
create a digital experience
that feels as soft, warm, and
inviting as the loungewear itself.
Inspired by the brand’s focus on
comfort, care, and everyday ease
- a haven of calm in a busy world
- the website needed to reflect
that same emotional tone in
every scroll and interaction.
© 2026 Payas bansal Design
The colour palette was selected to evoke a sense of calm, warmth, and everyday comfort.
White creates a light, open foundation that allows the content and products to breathe.
Muted blue-grey introduces softness and balance, reflecting quiet evenings and restful
moments. Warm rose pink adds a gentle touch of warmth and playfulness, bringing per
-sonality without overwhelming the experience. Together, the palette supports a soothing,
intimate digital environment that aligns with the cosy, lived-in feeling of Sleepy Tales.
Colour
palette
Colour
palette
Colour
palette
The colour palette was selected to evoke a sense of calm,
warmth, and everyday comfort.White creates a light, open
foundation that allows the content and products to breathe.
Muted blue-grey introduces softness and balance, reflecting
quiet evenings and restful moments. Warm rose pink adds a
gentle touch of warmth and playfulness, bringing personality
without overwhelming the experience. Together, the palette
supports a soothing, intimate digital environment that aligns
with the cosy, lived-in feeling of Sleepy Tales.
The colour palette was selected to evoke a
sense of calm, warmth, and everyday comfort.
White creates a light, open foundation that
allows the content and products to breathe.
Muted blue-grey introduces softness & balance,
reflecting quiet evenings and restful moments.
Warm rose pink adds a gentle touch of warmth
and playfulness, bringing personality without
overwhelming the experience. Together, the
palette supports a soothing, intimate digital
environment that aligns with the cosy, lived-in
feeling of Sleepy Tales.
For the website, I aimed to
create a digital experience
that feels as soft, warm, and
inviting as the loungewear itself.
Inspired by the brand’s focus on
comfort, care, and everyday ease
- a haven of calm in a busy world
- the website needed to reflect
that same emotional tone in
every scroll and interaction.
For the website, I aimed to
create a digital experience
that feels as soft, warm, and
inviting as the loungewear itself.
Inspired by the brand’s focus on
comfort, care, and everyday ease
- a haven of calm in a busy world
- the website needed to reflect
that same emotional tone in
every scroll and interaction.
© 2026 Payas bansal Design
© 2026 Payas bansal Design
